DISCOUNTS UP TO 50%

Autumn Sale

MenWomen

About us

WHITE began as a family vision — founded by the White family in Melbourne, and born from a shared love of effortless dressing and refined simplicity. Inspired by the raw beauty of Australia and the ease of everyday life, our pieces are designed to move with you — timeless, minimal, and made to feel good.

From our family to yours —

Welcome to WHITE.

Stripped back. Thoughtfully made. Yours to wear.

Women bestsellers

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Men bestsellers

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Our mission

At WHITE, our mission is to create clothing that feels as effortless as it looks — timeless pieces designed with intention, comfort and quiet confidence.

We’re here to simplify your wardrobe, honour natural tones, and celebrate the beauty of less — for every moment, every day.

What our customers say

★★★★★

"Absolutely love how soft the fabric feels. It’s like it was made for me."

Liam T
5 days ago
★★★★★

"You’ve got a new loyal customer. Loved every piece."

Tom H
18/04/2025

"Simple, sleek, and super flattering on all body types."

Ellie T
12 days ago
★★★★★

"I’m all about minimal dressing and WHITE nails it."

Lucas W
23/02/2025

Free shipping

At WHITE, you benefit from free shipping on all orders within Australia. Whether you order a small item or place a large order, we will ensure that your package is delivered to your home quickly and free of charge.

Customer service

Our customer service is always available to help you with questions about your order, choosing the right size or other matters. We strive to provide fast and personal service so that you always have a pleasant shopping experience.

30 days return guarantee

At WHITE, we offer a 30-day return guarantee so you can shop with confidence. Not completely satisfied with your purchase? No problem! You can easily return your order within 30 days or exchange it for another product.